Years and years of Fashion Weeks have forced designers to stretch their imagination and come up with more crazy sets and displaying ideas every single time. While clothes should be the ones that really matter, McQueen’s sublime shows left no one indifferent!
So much accent had been put on making the runway a theatre scene or a Cirque du Soleil feat, that designers like Hussein Chalayan brought almost Sci-Fi concepts to the catwalk. It wasn’t all about decor, not at all, but about clothes themselves!
In past years, he showed how a 2-in-1 piece can transform in a single item with a tug, and a cloth can send laser beams to the audience.
Now, for his spring/summer 2016 show, he brought to stage soluble garments! Two models were displayed on platforms, in seemingly boring, white jackets, the kind chemists use in the labs. But once the showers were turned on and water poured over them from the ceiling (ingenous, I told you so!), the cloths began to dissolve under the eyes of hundreds of editors and fashion bloggers, in order to reveal delicate b&w dresses:
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Unexpected? Definitely! Cool? Of course! Unpleasant for the poor models who looked like they were freezing to death? Sure!
But who cares when you can actually go on a date in pouring rain and let HIM see you undress as you walk? In a movie, this would rock. In real life, you’d hate it every minute. Bye-bye, carefully curled hair! Au revoir, hours of make-up!
Will anyone buy Chalayan’s collection? What do you think?